What’s in a Name ?
Why ‘Let’s Roll’ ?
How “Ideation” ?

“Ideation” is about generating, developing, and evaluating ideas for launching innovative and viable new ventures.”Ideation” entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises, or social ventures. “Ideation” creates ripples with impact just like the waves created by a rock thrown in water as the waves will reach all shorelines over time.

“Let’s Roll”

"Let's roll" is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11, 2001, attacks, the phrase, especially in the United States, has come to symbolize heroism, self-sacrifice and initiative in a tough situation. The use of the phrase was inspired by Todd Beamer's final words, "Are you guys ready? Okay, “Let's Roll"

The phrase has been widely appropriated as a battlecry. This battlecry was also adopted by my good friend Eddy Lefrançois, whom in 1992 at the age of 22 was diagnosed with ALS. He refused to accept his prognosis and vowed to beat the odds.

Eddy Lefrançois lead a life of adventure, courage and determination as he defied his death sentence for 26.5 years before succumbing to pneumonia in January of 2019. His legacy and website can be seen here.

Eddy was an inspiration to myself and to the entire community of Dubreuilville. Let’s Roll “Ideation” Consulting was born from these two important energy sources in my life. Eddy, my spiritual guide became my teacher on how to live life to the fullest, to not worry about tomorrow because that is a source of anxiety and not to worry about yesterday because that is a source of stress and to only concentrate on the present because you need to appreciate the people, friends and family that are in your life today at the moment.

Once I realized the power of Eddy’s way of seeing life, I decided to make sure I incorporated this into my own daily life going forward. His strength, determination and perseverance guide me today and every day.

Our Mission

To assist and facilitate organizational step change through diversification, expansion and segmentation of markets by streamlining operations and leaning out processes which provide wealth and continuity, for owners, employees and stakeholders.

Our Vision

To provide value for our customers, employees and stakeholders through the delivery of ethical, respectful and honest high pay off activities as we strive to provide our customers, the greatest value proposition, the most innovative and outside the box thinking proposal, in order to exceed their expectations.


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